Every decision rests on a frame: a set of assumptions about how people think, feel, and experience the world. Dr. Roxanne Felig has built a career on finding those frames, testing them against evidence, and helping leaders build better ones.

A social psychologist by training, corporate researcher, independent strategist and former university psychology instructor, Roxanne has taken academic and C-Suite rigor public, sharing insights across platforms most researchers never touch.

With a social following of 130,000+ and features on BBC, CNN, BuzzFeed, and beyond, she's become one of the emerging voices translating behavioral science for a culture that's paying attention. She's collaborated as an educational creator for brands including Dove, Billie, Bellesa, and Lena Cup, and as a research advisor for organizations including the Women's Relational Health Institute and a woman-founded AI startup.

She brings psychology to the boardroom, and every consulting engagement, workshop, and keynote follows with the same map:

Focus the decision

Refine the question

Assess the evidence

Map the knowledge gaps

Execute with intention

Whether she's advising a founder, consulting on a brand's research roadmap, or breaking down a study for a million-view TikTok, it starts with the same five-steps.

At the center of it all is one through-line: she helps you find the frame behind every decision so that you can build a better one.