Before we decide what to study, how to measure it, or what to change, we make assumptions about people and the world around us.

We assume we understand what motivates people, what they need, and we assume our experience reflects a shared reality. Sometimes those assumptions are right. Often, they are incomplete. My work begins here: in the gap between what we think we know about people, and what the evidence actually reveals.

I am a behavioral scientist and research strategist who helps organizations re-frame the human questions behind their complex challenges. Whether I’m advising a company’s long-term research strategy, designing a workshop, translating emerging science for a public audience, or evaluating how people experience a product or system, my goal is the same: Find the frame. Test it. Build a better one.

From studying human behavior to shaping better decisions

My career began in academic psychology, where I spent nearly a decade studying how social forces shape the way people see themselves and one another.

My research examined questions at the intersection of gender, identity, technology, and human behavior. How do repeated social experiences influence the way we view ourselves? How do cultural messages become internal beliefs? How do systems designed by humans reproduce human biases?

Through my doctoral research, I studied how experiences of sexual harassment and objectification affect women's self-concept and psychological well-being. Across my broader research portfolio, I examined topics including objectification, dehumanization, stereotypes, social media, and the ways digital environments influence human perception.

Academic work often stays confined within conferences and pay-walled publications—I wanted my work to be seen.

Translating science into strategy

Throughout my career, I have built a research program that sits at the intersection of rigorous research and real-world decision-making. As a corporate researcher and research leader, I have partnered with executives, organizations, and brands to answer questions that do not have simple solutions.

• What do people actually need?

• Why are they behaving differently than expected?

• What assumptions are shaping this decision?

• Where is the evidence strong, and where must we fill the gaps?

My work combines quantitative analysis, qualitative insight, behavioral theory, and strategic storytelling to help leaders move from uncertainty to action.

The hardest problems are rarely caused by a lack of data; they are often caused by asking the wrong question. My work rarely begins with analysis. It begins with conversation, curiosity, and interrogation of the problem itself. This helps me uncover the assumptions driving a decision, identify where the real challenge lies, and reframe the question before deciding what evidence is needed. That's the difference between research and research strategy, and why I call myself a research strategist. Before gathering evidence, we need to understand the frame shaping the decision. My work helps leaders surface that frame, examine the assumptions inside it, and rebuild it around the questions that matter most.

Behavioral science belongs wherever decisions about people are being made.

My work has never fit neatly into a single lane. I've taught in university classrooms, advised executives and founders on complex strategic questions, partnered with brands, led research and analytics initiatives within organizations, delivered keynotes, and built a public platform translating behavioral science into meaningful insights. Whether the audience is a boardroom, a classroom, or a social media feed, the goal is to make complex human behavior tangible, make evidence usable, and make better decisions possible.

My work has reached millions across digital platforms and has been featured by outlets including BBC, CNN, and BuzzFeed. I have collaborated with brands including Dove, Billie, Bellesa, and Lena Cup as an educational creator, and advised organizations including the Women's Relational Health Institute, educational organizations, and emerging technology companies on research strategy and human-centered questions.

Few behavioral scientists build careers across academia, executive leadership, and public scholarship. I've done so intentionally because understanding people is only the beginning. The real challenge—and the work I care most about—is helping others use that knowledge to make better decisions.

The FRAMEwork

Every engagement I take on follows the same philosophy:

Focus the decision
Start with the outcome that matters, not just the question being asked.

Refine the question
Identify the assumptions hidden inside the problem.

Assess the evidence
Identify what we know, what we think, and what we still need to learn.

Map the knowledge gaps
Find where additional research can create clarity.

Execute with intention
Turn insights into decisions, strategies, and action.

What I believe

Human behavior is complicated and nuanced. People are not data points. Context matters. The stories we tell about people shape the systems we build around them.

The best research does not simply confirm what we already believe, it challenges us to see what we missed.

That is the work I care about: helping leaders, organizations, and audiences understand people more clearly, so they can build solutions that actually reflect human experience.